A video of a woman riding a motorbike in Indore while sporting a Zomato t-shirt and carrying the red food delivery bag is going popular online. According to a user, the corporation is using this as one of its marketing strategies. Deepinder Goyal, the CEO of Zomato, has denied these allegations, stating that the meal delivery service has “nothing to do with this.”
On October 16, Rajiv Mehta posted a video of a woman wearing a Zomato t-shirt and denim shorts on X, the previous Twitter platform. She is spotted driving about Indore, drawing odd looks from onlookers and other commuters. Mr. Mehta asserted that the hiring of a model to drive around the city with an “empty bag” was the brainchild of the company’s Indore Marketing Head. It should be mentioned that the woman was operating the two-wheeler without a helmet on.
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“This concept came from the marketing chief of India Zomato. He hired a model for an hour in the morning and an hour in the evening to drive around with an empty Zomato bag. @zomato is having a great time.
Deepinder Goyal, the CEO of Zomato, clarified on the microblogging platform that the company was unrelated to this occurrence. Additionally, he mentioned that there isn’t a marketing head for the meal delivery platform in Indore. Hello! This had nothing to do with us at all. We do not support riding without a helmet. Furthermore, there isn’t an “Indore Marketing Head” here. It appears that this person is merely “free-riding” on our brand, he claimed.
“Having said that, there’s nothing wrong with women delivering food – we have hundreds of women who deliver food every day to earn a livelihood for their families, and we are proud of their work ethic,” Mr. Goyal added.
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The post has received a lot of responses from users since it was shared.
“In life, there are no free lunches. However, if #Zomato is to be believed, it received some “free” media attention,” someone said.
Another user commented, saying that it “looks like the work of an outdoor marketing head, not indoor.”
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