Adani Group Ramps Up Progress After Hindenburg Loss, Plans To Shift Business From B2B To B2C

Adani Group is seen as a B2B company which means a company whose business is mostly with other companies and they rarely face the common customer directly. But now the Adani group has also ramped up the campaign to reach B2C i.e. directly to the customer.

Written by Bharat Express English August 7, 2023

Gautam Adani

Adani Group’s market capitalization declined by nearly $100 billion following research by American short-seller firm Hindenburg. Since then, Adani Group’s Chairman and Gautam Adani Group has geared up to get out of this crisis. Though challenges remain, Adani Group seems to be succeeding despite the odds. Adani Group’s FMCG sector and business directly related to the lives of common people is proving to be very helpful in overcoming these obstacles. Adani Group is seen as a B2B company which means a company whose business is mostly with other companies and they rarely face the common customer directly. But now the Adani group has also ramped up the campaign to reach B2C i.e. directly to the customer.

Focus on common people

Adani Group is focusing on consumer-oriented businesses to grow, be it airports, power and gas distribution or real estate and FMCG. There are many businesses in which the Adani group is growing rapidly, for example, the energy sector. Here the Adani Group is not only working to generate electricity but is also rapidly expanding distribution business.

Adani Transmission Ltd (ATL) – recently renamed as Adani Energy Solutions – plans to raise equity funds of $1.03 billion and make capital expenditure of Rs 4,500-5,000 crore over the next few years. It is planning to have a transmission network of more than 15,000 Circuit Kilometers (CKM). Out of which 4,400 Ckm is under construction.

The Adani group has planned to move forward rapidly in the business of natural gas. In the city gas distribution business of Piped Natural Gas (PNG) and Compressed Natural Gas (CNG), Adani Total Gas Limited (ATGL) is focused on building pipeline networks in new geographies. It currently has 460 CNG stations, 704,000 PNG households and 7,435 industrial and commercial connections.

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