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Amazon has received a notice from the Central Consumer Protection Authority (CCPA) regarding the selling of sweets with false claims of being “Sri Ram Mandir Ayodhya Prasad.”
The Confederation of All India Traders (CAIT) filed a complaint with the regulatory authority under the central government, claiming that Amazon is selling sweets under the pretense of prasad (offering) from the Ram Mandir in Ayodhya, which is scheduled to be consecrated on January 22. This complaint prompted the regulatory authority to take action.
Amazon has been given seven days to respond to the Consumer Authority’s request, and failure to do so may result in legal action being taken against the corporation under the rules of the Consumer Protection Act of 2019. According to the CCPA, the authorities noticed that a variety of sweets and food items were being sold on Amazon under the false claims of being “Shri Ram Mandir Ayodhya Prasad,” allowing the sale of food items online that deceive customers about the true nature of the item.
“Sri Ram Mandir Ayodhya Prasad – Raghupati Ghee Ladoo, Ayodhya Ram Mandir Ayodhya Prasad, Khoya Khobi Ladoo, Ram Mandir Ayodhya Prasad – Desi Cow Milk Peda,” among other things, are the product descriptions that are advertised for sale on Amazon.
The central authority went on to say that this kind of behavior deceitfully persuades people to buy something they might not have otherwise done if the product’s true features had been disclosed.
It should be noted that no e-commerce firm shall adopt any unfair trading practice, whether in the course of business on its platform or elsewhere, according to Rule 4(3) of the Consumer Protection (E-commerce) Rules, 2020, the CCPA added.
According to the Consumer Protection Act, it is illegal to make false claims about a product or service, offer a misleading guarantee, or intentionally mislead consumers about the nature, content, amount, or quality of such a product or service.
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