Osamu Suzuki, who led Suzuki Motor Corp for over 40 years and revolutionised India’s car market, died at 94. He passed away on December 25 due to lymphoma, the company confirmed.
Suzuki began his career in banking but entered the automotive industry after marrying Shoko Suzuki, the granddaughter of Suzuki Motor’s founder. He adopted his wife’s surname, following Japanese custom when there are no male heirs.
Revolutionized India’s Car Market with Maruti 800
Suzuki’s decision to venture into India transformed the country’s automobile industry. In 1982, Suzuki Motor partnered with the Indian government, acquiring a 26% stake in state-run Maruti Udyog. By December 1983, the company introduced the Maruti 800, which became a sensation.
The car modernized India’s car market, replacing outdated models like the Ambassador and Fiat. The demand was so high that customers faced waiting lists of up to three years. Maruti quickly rose to dominate the Indian market and still holds over 40% market share.
A Long-Serving Leader with Global Influence
Osamu Suzuki served as Suzuki Motor’s president for more than 28 years, making him the longest-serving head of a global automaker. He stepped down in 2000 but returned as president in 2008 during a financial crisis.
Under his leadership, Suzuki became a top global motorcycle manufacturer, selling 1.9 million units annually as of March 2023. Despite controversies like a fuel-economy misstatement in Japan, Suzuki retained his role as Chairman until 2021.
Suzuki was known for his spartan lifestyle and flew economy class even in old age. His influence reshaped not just Suzuki Motor but also the global automobile industry. His passing marks the end of an era for the company and the markets he impacted.
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