Study: Over 60% Of World Now Uses Social Media

A recent survey estimates that about five billion individuals, or just over 60% of the world’s population, use social media.

According to projections in the most recent quarterly report from digital consultancy firm Kepios, this marks a 3.7 percent growth over the past year.

The number of social network users is surpassing the 5.19 billion people who use the internet or 64.5 percent of the world population.

There are significant variances between regions. In East and Central Africa, only one person out of every eleven uses social networking websites. In India, now the world’s most populated country, the figure is one in every three.

The amount of time spent on social networking platforms has also climbed by two minutes every day, to 2 hours and 26 minutes. Again, there are significant differences, with Brazilians spending an average of 3 hours and 49 minutes per day on social media while the Japanese less than an hour.

The average social media user is active on seven platforms. Meta’s favorite apps include WhatsApp, Instagram, and Facebook. WeChat, TikTok, and its local version Douyin are the three apps available in China. The leading social media platforms are Twitter, Messenger, and Telegram.

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