On New Year’s Eve, Maha Kumbh 2025 became a social media sensation, with people across all age groups sharing videos and reels of the event venue and activities.
From children to adults, users posted captivating moments from the Mela area, while influencers helped spread the excitement, making the content go viral across various platforms.
The buzz surrounding Maha Kumbh 2025 is growing rapidly, with more and more videos and reels becoming viral.
The public’s interest is further fueled by the grand preparations underway in Prayagraj.
Prime Minister Narendra Modi and Chief Minister Yogi Adityanath have vowed to make the event divine and monumental, with massive preparations already in progress.
Work is underway on the beautification of ghats, roads, and the construction of pontoon bridges.
The Mela area, illuminated by over 67,000 lights, is transforming into a dazzling spectacle.
Active social media users, including influencers, are capturing the vibrant atmosphere and sharing it with their followers.
Users are posting videos and reels across platforms like WhatsApp, Instagram, Facebook, and X, with many setting them as their statuses or sharing them widely.
The stunning visuals of the Mela area, the camps constructed in 25 sectors, and the lights at night have particularly captured the public’s attention.
As the event draws closer, the trend of sharing audio-visual content related to Maha Kumbh 2025 is growing, with users eagerly posting updates for their friends, family, and international connections.
Influencers have noted that more people are becoming fascinated with the event, drawn by its incredible preparations and the desire to stay informed.
Videos and reels continue to see a surge in views, attracting more influencers to Prayagraj to create and share content about the event.
Online Payment Companies Embrace Maha Kumbh Branding
In a related development, online payment companies are also joining efforts to promote Maha Kumbh 2025.
These companies, such as Paytm, have distributed new barcode scanners to vendors with ‘Bhavya Maha Kumbh’ branding prominently displayed.
The design on the scanners includes vibrant images such as conch-blowing saints, temples, pilgrims bathing in the Sangam, floating lamps in the Ganges, pontoon bridges, traditional snacks like dahi-jalebi, and pilgrims taking selfies.
This branding strategy further enhances the festive atmosphere surrounding Maha Kumbh 2025, making it an even bigger focal point both online and offline.
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