Argentine Football Association And ITC Collaborate To Market Food Brands

On Wednesday, Diversified conglomerate ITC said that it has partnered with the Argentine Football Association (AFA) to market its snacks, pasta, and noodles brands.

ITC and AFA will collaborate for a one-year, with members of the World Cup-winning football team endorsing the Kolkata-based company’s food teams.

Suresh Chand, vice-president & head of marketing (snacks, noodles, and pasta) at ITC Foods, stated that despite the company’s late entry in the FMCG business, it is already number two in the instant noodles market and enjoys significant market share in the snacks segment.

“The food segment comprising snacks, noodles, and pasta is growing at a healthy rate. The company’s association with AFA will help promote its food brands since the World Cup-winning team has a strong fanbase in India, particularly in Kolkata”, Chand added.

Also read: China Executes Couple Who Cast Off 2 Young Children From 15th Floor

From Akash to S-400: How India’s 7 Top Air Defence Systems Operate!

6 DIY Bath Bombs That Feel Like A Spa Day

Beat The Heat: India’s Top 6 Traditional Summer Sips

5 DIY Ice Cream Toppings That Are Better Than Store-Bought

Make The Perfect Iced Tea: 5 Delicious Variations

India In Full Bloom: 6 Most Colourful Cities You Must Visit

7 Vegan Dips To Serve At Your Next Summer Party

Simple Ways To Make Your Home Smell Amazing Naturally

Breathe In Beauty: Top Fragrant Flowers For Your Home Garden

Chilled Soups To Cool Down This Summer

Cool & Crisp: The Best Leafy Greens For Summer Salads

6 Hair Secrets Every Woman Should Know

Top 7 Must-Try Foods in Delhi for Every Food Lover

7 Edible Flowers To Add To Your Summer Salads

6 Offbeat Destinations That Offer The Same Charm As Shimla

Top 5 Protein Sources For Vegetarians

Seven Key Points About The Newly Launched 2025 Mini Cooper S

5 Lesser-Known Facts About Akshaya Tritiya 2025

Five Drinks That Are Excellent For Gut Health

Beat the Heat: 6 Foods You Should Skip This Summer