Apple Joins Top Five Smartphone Brands In India, Captures 10% Market Share

Apple has reached a significant milestone in India, entering the top five smartphone brands for the first time since launching iPhone sales in the country. According to Counterpoint estimates, Apple achieved a 10% market share during the October-December period, highlighting its growing popularity in India.

This growth is driven by a combination of premiumization trends, no-cost financing schemes, and strong discounts on previously launched iPhone models. As a result, Apple saw double-digit growth in its shipments last year.

“Apple, with its aspirational image and expanding presence, has become a preferred choice for young consumers in India, especially in tier-II cities. For many, the iPhone is no longer just a smartphone—it’s a lifestyle statement,” said Tarun Pathak, Research Director at Counterpoint India.

Also Read: Luxury Home Sales Surge 53% In India In 2024, Delhi-NCR Leads The Market

Analysts attribute this growth to upper and middle-class segments, particularly the youth, who are fueling increased iPhone purchases.

Apple’s market share stood at 8.6% in the July-September quarter, with shipments growing 58.5% year-on-year, according to IDC. For the full year, Apple shipped over 12 million iPhones in India, marking a 35% year-on-year growth.

“Apple’s success can be attributed to its strategic three-dimensional (3D) approach, which focuses on domestic manufacturing, distribution, and driving premiumization. This multi-faceted strategy enables Apple to stay ahead in the competitive market while meeting the evolving needs of Indian consumers,” Pathak explained.

The company’s sales momentum was further boosted by the launch of the iPhone 16 series in September. Additionally, Apple’s flagship retail stores in Delhi and Mumbai have played a key role in expanding its presence in India.

“We’re excited to bring four new stores to customers in India,” Apple CEO Tim Cook said recently.

In addition to expanding its retail footprint, Apple also set an all-time revenue record in India during the July-September quarter and plans to open four more retail stores across the country.