The Khadi Festival 2025 created a new sales milestone in Lucknow, driving record transactions worth ₹3.20 crore. The 10-day event ran from 21 to 30 November at the Central Sanskrit University in Gomtinagar.
Organisers adopted the theme ‘Dhage Se Dharohar Tak’, and the turnout exceeded expectations. Sales rose 42% compared to last year’s ₹2.25 crore.
Crowds surged on the final day, and stalls remained packed until late evening.
Visitors preferred khadi apparel, herbal products, jute handicrafts and terracotta items.
These categories dominated sales throughout the festival. The event brought together 160 entrepreneurs, including 32 khadi institutions, 120 village-industry units and eight pottery enterprises.
Artisans arrived from several districts, including Lucknow, Muzaffarnagar, Barabanki and Gorakhpur. They reported higher footfall and stronger purchasing enthusiasm than in previous years.
Entrepreneurs expressed satisfaction with the clear shift in customer behaviour. Swarajya Ashram’s Prem Kumar, Gram Seva Sansthan’s Satendra Kumar, Muzaffarnagar’s Abbas Ansari, jute artisan Anjali Singh, Barabanki’s Premchandra and Royal Honey’s Prof Nitin Singh highlighted the rise in young buyers.
They noted that youth participation gave the festival a fresh momentum and expanded its customer base.
Students, women and families maintained a steady presence across all ten days. Many visitors said they appreciated seeing such a wide range of khadi, local crafts and natural products under one roof. They described the experience as trustworthy and engaging.
The festival showcased how khadi continues to strengthen its identity among modern consumers. It also reflected a growing preference for sustainable, handmade and locally sourced products. Artisans said the platform not only boosted sales but also enhanced awareness about their craft traditions.
During the closing ceremony, Board CEO Shishir thanked the artisans, participants and organising team. He said khadi has now evolved beyond a clothing choice.
It represents a blend of cultural heritage and contemporary lifestyle. He added that the festival’s success proves that khadi is gaining relevance among the country’s new generation of customers.
The 2025 edition demonstrated that focused themes, youthful engagement and diverse product offerings can uplift traditional industries. With rising demand, organisers expect next year’s edition to set an even higher benchmark.
The turnout reaffirmed that khadi remains a symbol of authenticity, artistry and India’s evolving consumer identity.
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