In a statement, Bob Iger said, “I believe that if Steve were still alive, we would have combined our companies or at the very least taken the idea seriously.” Disney officials have stated that they think Bob Iger’s strategy is to continue as CEO for as long as possible before ultimately selling the business to Apple. Despite his retirement from Disney in 2020, Iger has had a connection to the company.
The deal that was made earlier
Under the direction of Apple co-founder Steve Jobs, the two businesses had agreed to a $7.4 billion agreement earlier in the year. and Pixar had been bought by Disney.
Iger wrote in his memoir years ago, “Steve and I had become good friends since we’d made the Pixar deal,” in memory of Apple co-founder Steve Jobs. We communicated frequently and occasionally went out to socialise.
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We occasionally took trips to nearby Hawaiian hotels where we would meet and go for lengthy beach walks while chatting about our spouses and children, music, Apple and Disney, and potential future activities. Our relationship went well beyond a simple working one, Iger had written.
Iger had written, “I believe that if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously.” in regards to the likelihood of Disney and Apple merging if Jobs were still alive.
Mega-merger agreements have recently encountered difficulties and legal hurdles in the US. In particular, the US Justice Department has charged Google with using a series of illicit commercial transactions to solidify its supremacy, and the search engine giant is currently being tried for the same.
The truth is that while numerous media sites continue to report that Disney CEO Bob Iger intends to sell the company off to Apple, it’s practically certain that it won’t. And there are a lot of good reasons for it.
Why It Won’t Take Place
First of all, Disney is the biggest brand of all, while Apple hardly ever acquires household names. Additionally, Apple lacks knowledge of cable television, theme parks, or the kinds of consumer goods that Disney specialises in. Apple’s ideals align with the family-friendly image, but nothing else about the combination makes sense. Disney doesn’t really concentrate on the technology that Apple is interested in, despite the fact that Apple is a tech corporation.
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The legal aspect of the situation is another. When Disney purchased Fox from Rupert Murdoch, Lucasfilm from George Lucas, Marvel, and so many other companies, it made headlines. The Walt Disney Company is already being charged with having a monopoly in the media. If they were to combine with Apple, this would only become more true, and the government would definitely be involved.
The CEO of Disney, Bob Iger, is the only person who vehemently opposes selling Disney to Apple. Iger answered a question from a shareholder who was interested in the likelihood that this event would take place during the company’s quarterly results call in August. Iger flat-out refused to hazard a guess.
Iger stated, “I just am not going to speculate on the possibility of Disney being acquired by any firm, whether they are a technological company or not. “Obviously, anyone who wanted to speculate about such things would have to take the worldwide regulatory landscape into consideration right away. I won’t say anything else. We don’t have an obsession with it.
The comment demonstrates that Iger has no intention of selling off Disney, at least not in its totality, and that he is already aware of the potential legal ramifications of such a move. Therefore, it appears that the Walt Disney Corporation will have to make do with the title of the biggest media corporation in the world for the time being.
