Celebrated filmmaker Karan Johar has filed a petition in the Delhi High Court seeking legal protection against the unauthorised use of his identity.
The case pertains to the use of his name, image, and voice across various platforms and products without his consent — a move he claims is infringing upon his personality and publicity rights.
The court, presided over by Justice Manmeet PS Arora, has acknowledged the seriousness of the matter and is expected to pass an interim order on 17 September.
Justice Arora gave an indication of granting relief, similar to that provided in recent cases involving actors Aishwarya Rai Bachchan and Abhishek Bachchan.
In his petition, Johar highlighted that several websites and online platforms are illegally selling mugs, T-shirts, and other merchandise featuring his name and image.
He requested the court to issue restraining orders against these vendors and platforms, arguing that such activities not only violate his rights but also damage his reputation.
The petition also seeks directives against platforms using his voice and likeness without approval, particularly through emerging technologies like AI-generated content. Johar contends that such misuse directly impacts his professional image and career.
A Pattern of Legal Protection for Celebrities
Karan Johar’s legal action follows a growing trend among Indian celebrities defending their personality rights.
The High Court had previously granted interim relief to Aishwarya Rai Bachchan and Abhishek Bachchan in similar cases.
In Abhishek’s case, the court explicitly barred websites and AI platforms from using his name, photograph, and signature without prior permission, recognising the link between his identity and his professional endeavours.
In a related move, the court also directed Google to remove or disable specific URLs mentioned in the petitions to prevent further unauthorised use.
Beyond the individual case, Johar’s petition underscores a broader issue concerning digital consent and identity rights in the era of AI and online merchandising.
Other celebrities — including Amitabh Bachchan, Anil Kapoor, Rajinikanth, and Virat Kohli — have also approached the courts in recent times to protect their image and prevent commercial misuse.
The upcoming ruling on 17 September could set an important legal precedent, reinforcing the protection of public figures’ rights in India’s evolving digital and commercial landscape.
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