Alia Bhatt Launches, Business Reality Series “Mission Start Ab”

The new business reality series “Mission Start Ab” on Prime Video was introduced on Wednesday by actor Alia Bhatt. According to a statement, the project will highlight India’s grassroots innovators as they accelerate the growth of their businesses.

The seven-episode series will demonstrate how these deserving business people, who are committed to expanding made-in-India inventions with the potential to impact socioeconomic change, overcome a number of obstacles in order to grow their companies and raise capital for their businesses.

All about “Mission Start Ab”

The entirely Made-In-India series also brings together three renowned investors who will look for India’s next unicorn by putting these 10 early-stage founders through a series of rigorous exercises and simulations that will test their entrepreneurial, management, communication, and crisis management skills.
The show aims to enthrall audiences with tales of these distinctive Indian start-ups and founders, their humble beginnings, their never-say-die attitude, and the sacrifices they made along the road in order to fulfill their goals. In this series, investors will also serve as mentors, challenging and empowering some of the best brains in the nation. It is not just a program about raising money, where entrepreneurs seek investments and investors seek profits.

The Office of the Principal Scientific Adviser, the Government of India, and the OTT collaborated on this project.
Ajay Kumar Sood, the Principal Scientific Adviser for the Government of India stated, “I am excited to launch Prime Video’s reality series Mission Start Ab. This engrossing series will act as a potent platform, exposing the moving narratives of those advancing social change via innovation .”

“Supporting and nurturing entrepreneurs has been one of Amazon’s focus areas in India. Over the years we have taken a number of initiatives to propel India’s start-up ecosystem. Today, we are excited to announce this Amazon Original show on Prime Video, in association with the Office of Principal Scientific Adviser, Government of India,” said Chetan Krishnaswamy, Vice President – Public Policy at Amazon India.

Alia Bhatt shares her experience

Alia shared her experience as an entrepreneur as she was present at the inauguration in Delhi.
While there are many brilliant ideas and aspirational young founders in our community, the actress stated, “While there are many great ideas and ambitious young founders around us, it takes a special kind of determination to turn that idea into reality, build the right team, find the right mentors, raise funding, and create something out of nothing. I applaud both, the Office of the PSA, Government of India, and Prime Video India for taking the initiative to enable and empower entrepreneurs through Mission Start Ab, which I believe can have a far-reaching impact on the country’s growing start-up ecosystem.”

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