Entertainment

Aitana Lopez, Spain’s AI Fashion Model Redefines The Industry

Aitana Lopez, a 25-year-old AI fashion model from Barcelona, has taken the fashion world by storm. Created by the Spanish modelling agency The Clueless, Aitana is the brainchild of designer and agency founder Rubén Cruz.

According to Cruz, he developed her during a time when projects were frequently delayed or cancelled, often due to challenges posed by human models or influencers rather than design issues.

With her striking pink hair and self-described outgoing and caring personality, Aitana has become a sensation. She reportedly earns between €3,000 (₹2,67,105) and €10,000 (₹8,90,350) monthly, according to her creators.

“We wanted to create a model that eliminated the challenges of dealing with egos, unpredictability, or excessive demands from real influencers,” Cruz explained.

About AI Fashion Model Aitana Lopez

Aitana’s appeal has captured the attention of major brands. She serves as the face of Big, a sports supplement company, and shares lingerie photos on Fanvue, a platform similar to OnlyFans.

Take a look at her profile:

Her Instagram account boasts over 343,000 followers, with celebrities, some unaware of her virtual identity sliding into her private messages. One Latin American actor even invited her on a date.

The agency attributes her success to her relatability, which, according to her graphic designer, resonates deeply with audiences.

As a result, brands are flooding The Clueless with requests for custom AI models, citing significant cost savings and avoiding challenges like firing or replacing real models.

However, Aitana’s rise has sparked criticism. Many worry her unrealistically perfect appearance may encourage young people to pursue unattainable beauty standards. Others express concern about the overtly sexualized image she portrays.

In response, the agency defends its approach, pointing out that they are merely reflecting the strategies employed by real influencers and brands.

Aitana Lopez’s story showcases a transformative shift in the fashion industry, offering brands new opportunities while raising important questions about the impact of AI models on societal norms.

Also Read: New Year 2025: 5 Fitness Resolutions Young Adults Needs To Swear By

Purnima Mishra

Recent Posts

PM Modi Meets Bhutan PM Tobgay At BIMSTEC Summit; Highlights Strong Bilateral Ties & Regional Cooperation

PM Narendra Modi met Bhutanese PM Tshering Tobgay on the sidelines of the 6th BIMSTEC…

2 hours ago

Jamia Students Back Waqf Amendment Bill; Call It A Step Toward Empowerment

The student group 'Shaher-E-Arzoo' expressed firm support for the Waqf Amendment Bill, calling it a…

4 hours ago

India’s Exports To The US Face Limited Impact From Tariff Hike: SBI Report

The 27% tariff hike by US President Donald Trump on Indian goods will have only…

4 hours ago

Waqf Freed From Mafia Control, New Era Of Development Begins For Muslims: MRM

Following the passage of the Waqf Amendment Bill 2024 in both Houses of Parliament, celebrations…

5 hours ago

India’s Forex Reserves Surge To $665.4 Billion; Rupee Strengthens As Trade Deficit Narrows

India’s forex reserves jumped $6.6 billion to a five-month high of $665.4 billion for the…

6 hours ago

Laxmi Singh Leads Gautam Buddha Nagar Police To Historic No 1 Rank In IGRS Across All Stations

Gautam Buddha Nagar Police, led by CP Laxmi Singh, achieved a historic feat with all…

7 hours ago