India’s smartphone market recorded a significant recovery in the second quarter of FY25, growing by 22% quarter-on-quarter and 7% year-on-year, according to Canalys.
The April–June period, typically considered a slow season for sales, saw shipments increase from 32 million in Q1 to 39 million in Q2, driven by a surge in new model launches and retailer readiness ahead of the festive period.
Research firm Canalys attributed the turnaround to improved confidence among sales channels, with many more willing to stock fresh inventory in anticipation of higher consumer demand later in the year.
The broader availability of affordable and mid-range models also played a key role in stimulating market interest.
“Despite Q2 being a seasonally slow quarter with climate disruptions, limited retail footfall, and geopolitical tensions, the market still grew,” said Sanyam Chaurasia, analyst at Canalys.
The resilience of the sector, despite external challenges, points to strong underlying demand and brand adaptability.
Vivo & Oppo Lead the Growth Story
Vivo and Oppo emerged as the top contributors to the market’s growth. Both brands reported double-digit shipment increases, supported by the release of budget-friendly smartphones and a robust push through online channels and new retail partnerships.
Their targeted approach to the mid and lower-end segments has clearly paid off in this quarter.
These Chinese smartphone makers successfully tapped into rising demand from younger and first-time users, particularly in tier-2 and tier-3 cities, where online promotions and value-for-money offerings hold strong appeal.
In contrast, Samsung’s shipments remained flat, suggesting limited traction despite a strong brand presence.
Xiaomi, once a segment leader, continued its downward trend with another quarter of declining shipments.
According to Canalys, the company’s performance may have been affected by stiffer competition and lack of differentiation in key product segments.
The report highlights that agile strategies and innovative offerings are becoming increasingly important in a market as dynamic and price-sensitive as India.
Looking ahead, the upcoming festive season will be crucial in maintaining this momentum. Smartphone brands are expected to ramp up marketing and product rollouts, targeting both repeat buyers and new users.
With positive signals from Q2, the industry anticipates stronger consumer sentiment and sustained growth through the latter half of FY25.
India’s smartphone sector has once again proven its resilience and adaptability, reaffirming its position as one of the world’s most competitive and fast-evolving mobile markets.
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