Business

Adani Group Unveils ‘Journey Of Dreams’ Film Showcasing Adani Ports’ Impact

The Adani Group has launched its latest film, ‘Journey of Dreams’, as part of its ‘Hum Karke Dikhate Hain’ series, highlighting the transformative role of Adani Ports in India’s growth story.

The film celebrates the unwavering determination of modern India, emphasizing how Adani Ports supports businesses – both large and small – by providing seamless connectivity and top-tier facilities.

According to the Adani Group, Adani Ports and SEZ Limited (APSEZ) is more than just India’s largest integrated ports and logistics company; it serves as a vital pillar of infrastructure, driving economic progress.

By enabling smooth global trade, the ports empower local economies and help entrepreneurs turn their aspirations into reality.

A Story Of Dreams & Determination

The narrative begins with a touching moment between a father and daughter watching a ship sail away. When the daughter curiously asks, “Jahaaz mein badi badi cheezein jaati hai na, papa?” (Ships carry big things, right?), her father responds, “Isme bade bade sapne bhi jaate hain,” (Ships also transport big dreams).

This sets the tone for the story, which follows the journey of Namda toys – an intricate wool-felting craft from Gujarat’s Kutch region – finding international markets with the support of Adani Ports.

The father’s journey symbolizes the struggles and triumphs of countless small business owners, whose dreams materialize through Adani Ports’ world-class infrastructure and global reach.

Ajay Kakar, Head of Corporate Branding at Adani Group, stated, “At Adani Ports, we are not just facilitating the movement of goods; we are creating pathways for dreams. Our commitment to providing world-class facilities and seamless connectivity ensures that both large and small businesses can flourish, driving economic growth and improve the lives of millions of Indians.”

Created by Ogilvy India, the film aligns with Adani’s vision of business with a human touch.

Piyush Pandey, Chief Advisor at Ogilvy India, remarked, “Big companies and big projects are never big enough unless they care for the community at large. A second piece in the series of human transformation stories, the Ports campaign captures Adani’s spirit of doing business with a human touch and how it positively impacts the common man.”

As the latest installment in the ‘#AdaniHKKDH’ series, ‘Journey of Dreams’ will be promoted across digital and broadcast platforms to showcase the far-reaching impact of Adani’s initiatives.

Also Read: Indian Pharma Sector Sees Strong Growth; Faces Emerging Challenges

Mankrit Kaur

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