Bharat Express DD Free Dish

Prashant Kumar

CEO - Bharat Express Digital
Chief Advisor to the Chairman & Managing Director and Editor-in-Chief

Mr. Prashant Kumar is a digital, media and growth transformation leader with 18+ years of experience across strategy, technology, AI, marketing and business transformation, having worked with leading organisations including Amazon, IBM, Adidas and Tata Consumer Products.

At Bharat Express, he leads transformation, audience growth, technology, partnerships, monetisation and new business initiatives to build a scalable, future-ready media ecosystem.

Bharat Express News Network


How Lalu Prasad Yadav reshaped Indian democracy through social justice politics, rustic humour, backward-caste mobilisation and mass communication.

Nitish Kumar’s political survival code reveals how alliances, timing, governance and coalition management shaped two decades of Bihar politics.

How Nitish Kumar’s engineering background mirrors his approach to Bihar political strategy, balancing alliances, governance and competing social forces.

How Nitish Kumar built a broad Bihar coalition around EBCs, Mahadalits, non-dominant OBCs and women through representation and welfare.

From sugarcane economics to caste coalitions and alliances, explore the local forces shaping Western UP politics and elections.

How Chaudhary Charan Singh used land reform, kisan politics and rural mobilisation to make the UP farmer a powerful electoral force.

Congress faces a long road to rebuild its political base across India’s heartland through stronger organisation, local leadership and alliances.

From Nehru’s Phulpur to Rae Bareli, trace the historic rise, decline and selective revival of Congress in Uttar Pradesh.

How Congress lost its long-standing hold on Uttar Pradesh through fractured social coalitions, rising regional parties and organisational decline.

BSP silent voters remain an important factor in Uttar Pradesh politics, shaping vote shares, close margins and the party’s electoral influence.