Imtiaz Ali’s Amar Singh Chamkila, a musical biopic based on the life of the iconic Punjabi folk singer, has secured two nominations at the International Emmy Awards, marking another proud moment for Indian cinema on the global stage.
While the recognition has been widely celebrated, the director has addressed a deeper question that continues to linger within the industry: Does Indian cinema still look to the West for validation?
In a conversation with IANS, Ali acknowledged that while global appreciation is meaningful, true validation comes from within the country.
“I don’t know whether it’s colonial,” he said. “International recognition is always special for any country. For us as well, it’s a unique and important thing, but it’s not the first thing we speak about. We make films first and foremost for Indian audiences. If they connect with it, that’s of utmost value. And if the film then gets recognised abroad, that’s sone pe suhaga—icing on the cake.”
Netflix India on Storytelling Beyond Borders
Monika Shergill, Vice President of Content at Netflix India, echoed Ali’s perspective.
Drawing a parallel with sport, she said, “When you go to a tournament, you want to win because you’re representing your country. It’s similar to stories; there’s pride in seeing content from your culture reach and entertain a wider audience.”
She also added that creators from other countries are just as eager to see their work resonate with Indian viewers, underlining the increasingly global exchange of storytelling.
With Chamkila’s Emmy nominations, the life and legacy of a grassroots music icon from 1980s Punjab has found international resonance.
Yet for Ali, while such honours are gratifying, the true reward lies in crafting narratives that move Indian audiences first.
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