The latest digital media statistics for August 2025, released by Data Beings, have sparked widespread discussion across India.
Among all the influencers and political analysts, the standout story is the extraordinary performance of the YouTube channel 4 PM.
In August, 4 PM garnered an astonishing 297.4 million views, far exceeding the 122.8 million views of the second-placed DB Live. This gap of over 170 million views is unprecedented in the political commentary sector on YouTube, setting a new record for the largest margin between first and second place.
Market Share Insights
When examining market share, 4 PM commands a dominant 17% of the total views within the political commentary niche.
In comparison, DB Live and The Jaipur Dialogues each hold only 7%. Other notable channels include NMF News (5%), Online News India (4%), Abhisar Sharma (4%), Ravish Kumar Official (4%), Ajit Anjum (4%), and Ulta Chasma UC (4%).
Several other channels have significant viewership but lag behind in market share:
- Dhruv Rathee (59.6M), Bharat Samachar (59.5M), Jai Maharashtra News (56.5M), and The Chanakya Dialogues Hindi (53.3M) maintain around 3% market share each.
- Capital TV (47.9M), Pragya Ka Panna (46.9M), The Live TV (44.7M), and VK News (41.1M) hover between 2-3%.
- Popular channels like The Deshbhakt (34M), Deepak Sharma (30.6M), Article19India (29.2M), and Punya Prasun Bajpai (23.3M) have fallen behind.
4 PM’s Journey and Rising Popularity
4 PM has maintained the top position on YouTube rankings for approximately eighteen months.
The channel’s rise surged after the government-imposed ban following the Pahalgam attack was overturned by the Supreme Court.
This landmark decision not only boosted the channel’s credibility but also elevated editor Sanjay Sharma and the 4 PM brand to national and international prominence.
These recent statistics confirm that 4 PM has transcended being just another YouTube channel—it has become the voice of the people and a symbol of fearless journalism challenging power structures.
Sanjay Sharma’s influence now extends beyond India, making him a prominent figure in global digital media.
This remarkable achievement marks a milestone in India’s digital media history, reflecting the power of independent journalism and its resonance with millions across the world.
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