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Two of India’s much-loved homegrown beauty brands, Indie Wild and Foxtail, have launched their latest lip care innovations in collaboration with Reliance Retail’s beauty destination, Tira.
The new products are available exclusively on Tira, both online and offline, marking a strategic move aligned with Tira’s commitment to delivering high-performance, science-backed beauty solutions.
This launch is part of Tira’s broader vision to promote innovation and support Indian beauty brands by offering cutting-edge, scientifically formulated products.
As Reliance Retail’s flagship beauty retail platform, Tira aims to position itself as a one-stop shop for curated beauty experiences – both online and in-store.
Indie Wild Unveils Coffee-Inspired Lip Tint
For coffee enthusiasts and beauty lovers alike, Indie Wild has introduced the ‘Caffeine Addict’ lip tint—a deep coffee-brown shade designed to hydrate, nourish, and add a glossy finish to the lips.
Enriched with peptides, hyaluronic acid, lotus flower extract, and nourishing butters, this clinically tested formula provides up to 114% more moisturization for eight hours.
The tint features a buildable texture, allowing users to achieve either a subtle shine or a bold brown look.
Hint of coffee fragrance adds a sensory dimension, making it a perfect blend of style and skincare.
Foxtail Launches Overnight Lip Sleeping Mask
Meanwhile, Foxtail has debuted its Lip Sleeping Mask, designed for overnight use to restore and soften dry, chapped lips.
This lightweight coral-toned formula is packed with moisture pearls, maracuya oil, ceramides, and vitamin E.
The product works overnight to deeply hydrate and rejuvenate lips, leaving them soft, supple, and visibly healthier by morning.
Tira: A Tech-Driven Beauty Experience
Launched recently by Reliance Retail, Tira stands out with its technology-enabled, highly personalized shopping experience.
The platform features a carefully curated mix of global brands and Indian homegrown labels, accessible through an intuitive website and mobile app.
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Customers can browse by brand, category, or skin concern while also gaining access to beauty tutorials, expert tips, and product recommendations.
At Tira’s physical stores, beauty enthusiasts can experience virtual try-ons, skincare consultations, and hands-on tutorials to master signature looks.
Looking Ahead
With this exclusive partnership, Indie Wild and Foxtail continue to push the envelope of homegrown beauty innovation, while Tira reinforces its mission to blend beauty and technology, creating a seamless, informed, and indulgent consumer experience.
As Tira continues to grow, such collaborations are likely to shape the future of India’s beauty retail, placing Indian brands at the forefront of a global trend.
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