Brad Smith, Vice Chairman of Microsoft, observes the Fifth "Christchurch Call" Summit on November 10 at the Elysee Presidential Palace in Paris, France.
In the midst of the Israel-Hamas conflict, Russia has been disseminating “disinformation” about the Middle East, Microsoft President Brad Smith claimed on Saturday at a global peace conference in Paris. Smith said that Microsoft and other businesses employ artificial intelligence (AI) to detect and thwart the spread of false information. They develop techniques to identify altered or fraudulent content.
“We are getting very good at identifying a Russian campaign, like when they tried to tell people not to get the Covid vaccine,” he stated. “Or today, when we see Russian disinformation in the Middle East,” he continued.
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According to Smith, platforms that are dealing with this issue have three options: take no action, remove the phony content, or mark it as altered. However, he made note of the lack of agreement over what these businesses need to do in such circumstances. Israel has sent ground troops and launched a heavy bombardment of Gaza following the Hamas strikes on October 7. The health ministry in Gaza, which is governed by Hamas, reports that over 11,000 people have died, many of them children.
Microsoft has unveiled new strategies to stop political misinformation caused by technological hazards like artificial intelligence. Microsoft’s Brad Smith and Teresa Hutson predicted that by 2024, some nations may be using technology to rig elections. They claimed in a blog post that they could tamper with voting systems’ impartiality by combining conventional methods with AI and other cutting-edge technologies.
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Microsoft is releasing tools next year to address this. One of them permits applicants to include “credentials” in their images or films. These credentials serve as a specific indicator that the material is authentic and hasn’t been changed since it was granted them.
“These watermarking credentials empower an individual or organization to assert that an image or video came from them while protecting against tampering by showing if content was altered after its credentials were created,” Smith and Hutson wrote in the article. The blog article stated that it’s a means for individuals or organizations to declare, “Hey, this is really from us!”
Furthermore, Microsoft intends to assemble a group to support political campaigns in addressing artificial intelligence risks. This entails battling online influence tactics and halting the propagation of false information.
