In what has become an unexpectedly turbulent month for Prada, the luxury fashion house has once again come under scrutiny, this time for allegedly replicating Indian juttis in its latest footwear release.
The controversy follows closely on the heels of Prada’s earlier admission that its open-toe leather sandals were inspired by India’s GI-tagged Kolhapuri chappals, after facing mass trolling and backlash.
Prada’s website now features a pair of brown-toned heels described as antiqued leather pumps.
However, Indian fashion observers and consumers quickly pointed out their uncanny resemblance to traditional Punjabi juttis.
These ethnic leather shoes, popular in North India, are known for their closed design, comfortable fit, and cultural significance. Although Punjabi juttis have yet to receive Geographical Indication (GI) status, they’ve been a staple of Indian heritage for centuries.
The jutti holds deep cultural roots, with historical figures like Maharaja Ranjit Singh known to have worn ornate versions embellished with stones and embroidery.
Many argue that even when global brands take inspiration, credit must be given to the communities preserving such art. In this case, critics accuse Prada of once again borrowing without acknowledgement.
Artisan Voices & Cultural Ownership
The backlash has been swift. Artisans and cultural commentators assert that Indian craftsmanship continues to be exploited without proper recognition or benefit to the creators.
For many, this latest incident signals a growing frustration with luxury brands profiting from cultural heritage while sidelining the communities behind it.
While Prada describes the footwear as ‘original and unconventional’, the similarities to Indian juttis are hard to dismiss. Commentators suggest that the brand is walking a fine line between inspiration and imitation, and many believe it has crossed into the latter.
Critics argue that originality requires more than aesthetic tweaks; it demands respect for the origins of the design.
This is not merely a fashion debate; it’s about cultural respect and rightful attribution.
The recurring issue highlights the need for international fashion houses to acknowledge their sources of inspiration transparently. Indian artisans, whose work forms the basis of many global trends, are no longer willing to be silent spectators.
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