Visitors Deeply Moved By Namami Gange’s Grand Welcome At Maha Kumbh 2025

The ‘Swachh Sujal Gaon’ set up by the Namami Gange and Rural Water Supply Department at Maha Kumbh 2025, under the leadership of the Yogi government, left visitors deeply moved by the warm welcome they received.

Over 30 lakh visitors explored the remarkable transformation of Uttar Pradesh, showcasing the significant progress achieved under Chief Minister Yogi Adityanath’s leadership.

During the event, the Yogi government celebrated the enthusiasm of young participants by honoring 10,229 youth in the ‘Nal Se Jal’ quiz competition.

This initiative, designed to raise awareness about water conservation, was a hit among the young minds, reflecting the importance of sustainable water management in the state.

Digital Engagement Through ‘Jal Jeevan Mission: The Water Run’

In addition to the quiz competition, more than 3.60 lakh participants engaged digitally in the ‘Jal Jeevan Mission: The Water Run’ games held from February 14 to 26.

This initiative aimed to promote water conservation through interactive gaming, reinforcing the importance of water sustainability in the minds of citizens.

Embodying The Spirit Of ‘Atithi Devo Bhava’ At Maha Kumbh 2025

The Yogi government embraced the Indian tradition of ‘Atithi Devo Bhava’ (The guest is God) by presenting ‘Jal Prasad’ as a token of hospitality to 25 lakh guests.

Also Read: Saints And Devotees Receive 2,000 Metric Tons Of Subsidized Ration During Maha Kumbh; Facility Extended To March

Distributed in eco-friendly jute-cloth bags, the ‘Jal Prasad’ contained sacred Sangam water, a Jal Jeevan Mission diary, and inspiring stories of the transformation taking place in Uttar Pradesh.

Showcasing Bundelkhand’s Remarkable Transformation

A key highlight of the Swachh Sujal Gaon was the transformative journey of Bundelkhand, a region that had struggled with water scarcity before 2017.

Thanks to the efforts of the Yogi government and the Jal Jeevan Mission, Bundelkhand now ensures ‘Har Ghar Jal’ (water in every home), bringing life-changing improvements to the region. Visitors saw firsthand how the provision of clean and accessible water has dramatically improved daily life and well-being in the area.

Rural women from Bundelkhand shared powerful testimonies on a cultural platform, recounting the struggles they once faced due to water scarcity.

In areas like Banda, Jhansi, and Chitrakoot, water scarcity had even hindered marriages, while women in Lalitpur and Mahoba suffered from severe hair loss caused by the physical burden of carrying water.

These moving stories highlighted the profound impact that access to clean water has had on improving the quality of life for women in these areas.

‘Peyjal Ka Samadhan, Mere Gaon Ki Nayi Pehchan’ – A Vision Realized

Swachh Sujal Gaon, designed around the theme ‘Peyjal ka Samadhan, Mere Gaon ki Nayi Pehchan’ (Water Solution, My Village’s New Identity), underscored the Yogi government’s vision of rural prosperity.

The village provided a comprehensive look at the changes brought about since 2017, including initiatives like PM Awas Yojana, Mukhyamantri Awas Yojana, Gram Panchayat development, and the integration of solar energy in rural areas.

Cultural And Spiritual Enrichment For All Visitors

The Ganga Jal Aarti, held every morning and evening at the village, enriched the spiritual atmosphere, allowing visitors to immerse themselves in the cultural essence of the region.

The Jal Mandir in the village reinforced the message: ‘Jal Prasad Hai, Jal Jeevandayi Hai—Conserve It, Don’t Waste It,’ urging visitors to adopt sustainable water practices.

Inspiring Young Participants And Digital Engagement At Maha Kumbh 

The quiz competition on tap water engaged thousands of young participants, with 10,229 winners receiving online certificates.

Furthermore, the ‘Jal Jeevan Mission: The Water Run’ digital games reached over 3.60 lakh participants, deepening the awareness of water conservation practices and promoting sustainable living.

Through these initiatives, the Yogi government not only showcased Uttar Pradesh’s development journey but also reinforced the importance of water conservation and sustainability as key pillars of the state’s transformation.