Reliance Partners With UAE’s Agthia Group To Launch Campa In The UAE

Reliance Consumer Products Limited (RCPL) has officially launched its iconic Campa brand in the United Arab Emirates (UAE) in collaboration with Agthia Group, one of the leading food and beverage companies in the UAE. The announcement came at Gulfood, the world’s largest food and beverage sourcing event, marking the brand’s entry into the international market.

Ketan Modi, COO of Reliance Consumer Products Limited, expressed his excitement about entering the UAE market, noting, “We are very excited to enter the UAE market with Campa, an Indian brand that is more than 50 years old. We are investing with a long-term perspective and see immense growth potential in this sector. We have a good track record of providing world-class products to our customers at affordable prices. Campa is not just a taste of Indian drink; we are confident that UAE consumers will love its refreshing taste.”

A Nostalgic Return With Strong Partnerships

Alan Smith, CEO of Agthia, also shared his enthusiasm about the partnership, stating, “We are very excited to partner with Reliance Consumer Products to bring Campa Cola to the UAE. As this iconic brand holds nostalgia for many, we believe it will connect with the major Indian diaspora in the UAE.

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With our strong distribution network and market expertise, we look forward to bringing Campa Cola to the UAE. We are excited to reintroduce Campa Cola to a new generation of consumers.”

A Promising Product Lineup For The UAE Market

Initially, the Campa portfolio in the UAE will include Campa Cola, Campa Lemon, Campa Orange, and Cola Zero. The brand’s attractive red and purple packaging, along with its promise of affordable quality, positions Campa for success in the UAE market.

Reliance’s acquisition of Campa Cola in 2022 and its reintroduction to the Indian market in 2023 have set the stage for the brand’s international expansion, with the UAE being the first stop outside India.

With a strong partnership between Reliance Consumer Products and Agthia Group, the launch of Campa in the UAE is poised to be a success. Combining a nostalgic brand with modern market expertise, both companies are eager to see Campa Cola become a household name in the UAE, catering to both the Indian diaspora and a wider audience.