ZUPEE, an online gaming platform, has launched a new campaign titled ‘India’s Own Game for Centuries’. This initiative features prominent film actors such as Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raj, and Abhay Deol. The campaign includes a commercial video that highlights the enduring popularity of Ludo, a game with a historical legacy spanning centuries, now adapted for modern smartphones.
The video portrays Ludo’s evolution over time, showcasing how it has remained a beloved pastime among people even in the digital age. ZUPEE aims to celebrate this rich history through its platform, where players can enjoy Ludo and compete for prizes.
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The campaign ‘India’s Own Game for Centuries’ underscores ZUPEE’s commitment to blending tradition with innovation in skill-based gaming. By spotlighting Ludo’s cultural significance, ZUPEE seeks to strengthen its cultural relevance while promoting its contemporary gaming offerings.
This campaign is being extensively promoted across various media channels including television, digital platforms, print media, radio, and outdoor advertisements.
