The Adani Foundation launched the Arthik Azadi film series to celebrate women’s quiet victories. The films capture how financial independence transforms lives. They show small choices carrying huge meaning.
Across India, women are experiencing this truth daily. A woman buys a plate she loves with her own money. Another chooses a saree that reflects her identity. One steps into an auto instead of taking a crowded bus. Each choice is a declaration: “I decide.”
The Corporate Brand Custodian (CBC) Digital team created the films for the Adani Foundation, the social and development arm of the Adani Group.
Each film conveys a simple insight: “Women gain freedom to live life on their own terms when financially independent.”
For 29 years, the Adani Foundation has worked to make this freedom possible. It focuses on education, health, sustainable livelihoods, climate action, and community development.
It has empowered over two million women across 7,000+ villages in 22 states, positively impacting 9.6 million lives.
The films highlight the Plate, the Saree, the Auto-everyday objects that carry extraordinary emotional weight. A woman says, “I choose what I like.” Another declares, “My choices matter.” A third smiles, stepping into an auto, thinking, “I decide my own direction.”
The Arthik Azadi series celebrates these moments of self-belief. They often go unnoticed but shape India’s socio-economic progress. The films spark conversations about financial empowerment and the deeper meaning of being seen, heard, and free.
The message is clear: when women earn, they do more than change their own lives. They change the future of their families, communities, and society. Financial independence builds confidence, agency, and a ripple effect of empowerment.
Through these films, the Adani Foundation communicates that women’s everyday decisions matter. The series honours courage, choice, and resilience. It celebrates the subtle yet powerful ways women claim autonomy in their lives.
The film “Plate” is available online here. It shows how a simple act of choosing can symbolise freedom, self-belief, and the quiet revolution of Arthik Azadi.
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