Radico Khaitan has announced the immediate withdrawal of its new product ‘Trikal’ whisky following widespread protests over religious sentiments.
The liquor company faced strong backlash over the brand’s name and bottle imagery.
Religious groups and political leaders claimed the name and design were offensive to Hindu beliefs. The decision was confirmed on Wednesday in an official statement shared with IANS.
Radico Khaitan said it respects the sentiments of Indian citizens.
The company called the move a responsible step taken after an internal review.
“Trikal was never just a name – it was meant as a tribute to India’s timeless spirit,” the company said.
‘Trikal’, a Sanskrit word meaning past, present, and future, drew criticism due to the label’s design. It featured a teal bottle with a face drawing and a circular mark on the forehead.
Critics said the image resembled Lord Shiva’s third eye, making it objectionable for many.
Sanatan Dharma groups and political figures demanded action.
The company had launched the single malt in premium markets like Maharashtra, Uttar Pradesh, and Haryana. It was priced between ₹3,500 and ₹4,500.
Earlier in the day, Uttarakhand Excise Commissioner Harichandra Semwal denied the whisky had been registered or sold in the state. He dismissed viral claims of availability in Uttarakhand as ‘misleading and baseless’.
Harichandra Semwal also warned of legal action against those spreading false claims.
Radico Khaitan’s move comes amid fears that investor sentiment may suffer.
Analysts expect the company’s stock to remain under pressure when markets open on Thursday.
Radico Khaitan is known for brands such as 8 PM, Magic Moments, and Rampur Indian Single Malt.
‘Trikal whisky’ was part of its premiumisation strategy, aimed at expanding into the high-end liquor segment.
Also Read: India’s Industrial Growth Rises 2.7% In April; Boosted By Manufacturing And Capital Goods
Chasing a modest target of 102, Phil Salt hammered a 23-ball fifty — his quickest…
The Madhya Pradesh League (MPL) has partnered with the Adani Group as its title sponsor…
PM Modi began his two-day visit to Bihar on Thursday. Thousands of supporters gave him…
For over three and a half years, litigants have suffered due to the lack of…
Josh Hazlewood returned to the RCB playing XI as skipper Rajat Patidar won the toss…
India’s aspiration to achieve self-sufficiency in aerospace manufacturing has gained significant momentum with the Tata…