India’s private consumption has surged to $2.1 trillion in 2024, marking an impressive 7.2% annual growth, according to the latest Deloitte-RAI report titled India’s Discretionary Spend Evolution: A Roadmap for Brands.
This growth has outpaced major global economies like the US, China, and Germany, signaling a significant shift in India’s economic landscape. With per capita income surpassing $2,000 in FY25 and expected to exceed $4,000 by 2030, India’s purchasing power is set to grow even further.
The report projects that by 2030, India’s GDP will reach $7.3 trillion, with consumption contributing a substantial 60% to the economy.
This positions India as a global consumption powerhouse, driven by the expanding middle class. By 2030, the number of Indians earning over $10,000 annually expect to triple, from 60 million in 2024 to 165 million, further fueling consumer demand.
Anand Ramanathan, Partner and Consumer Industry Leader at Deloitte India, highlighted the ongoing transformation of India’s consumer landscape.
He attributed this shift to rising discretionary spending, the growth of digital commerce, and increased access to credit. Ramanathan emphasized that these trends are unlocking new opportunities across sectors, urging businesses to adapt to the evolving consumer expectations.
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Companies must offer affordability, convenience, sustainability, and personalized experiences to succeed in this dynamic market.
Kumar Rajagopalan, CEO of the Retailers Association of India (RAI), pointed out that India’s discretionary spending is entering a new growth phase, driven by higher incomes, digital adoption, and changing consumer preferences.
The report further provides a roadmap for brands to effectively tap into these changes and engage with India’s increasingly aspirational consumer base.
Several key factors are contributing to the expansion of India’s consumer market:
India’s consumer market is further undergoing a profound transformation, driven by rising incomes, changing preferences, and the growth of digital and financial inclusion.
Brands looking further to succeed in India’s dynamic market must embrace these changes and adapt their strategies to meet the expectations of the modern Indian consumer.
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