EaseMyTrip Unveils EMT 2.0 & EMT Invest To Build Diversified Consumer Ecosystem

EaseMyTrip (EMT), one of India’s leading online travel companies, is charting a new growth path with its EMT 2.0 strategy, designed to reduce reliance on low-margin flight bookings.

Chairman and Co-founder Nishant Pitti announced that the company aims to become a diversified consumer services ecosystem by expanding into high-margin verticals such as hotels, holidays, mobility, wellness, and lifestyle services on his social media account.

Taking to X, he posted, “EaseMyTrip is no longer just a flight led travel company. With over 3 crore loyal users, we are leveraging our scale and trust to grow multiple high margin businesses. Hotels are a key focus area, a category that offers strong margins and long term profitability, and we are investing aggressively to capture this opportunity.”

The EMT 2.0 plan comes amid shrinking margins in air ticketing and limitations in the railway segment, which remains under IRCTC’s control.

By diversifying across profitable categories and acquiring established businesses, EaseMyTrip hopes to create a more resilient ecosystem, giving customers more services while offering greater value to partners and shareholders.

“Our vision is clear: to transform from a travel platform into an integrated consumer services ecosystem, powered by our vast user base, brand trust and distribution network,” the post added.

EMT Invest: Supporting Growth-Ready Companies

Alongside EMT 2.0, the company has launched EMT Invest, a strategic initiative to support profitable, founder-led businesses across high-growth sectors.

EMT Invest is seeking firms with a minimum profit-before-tax of ₹5 crore, strong unit economics, and scalable models.

In return, EaseMyTrip offers capital infusion, access to its digital infrastructure and customer base, branding support, and distribution leverage while ensuring promoters retain operational control.

The company typically acquires up to a 49 per cent strategic minority stake, aiming to create long-term value and prepare businesses for milestones such as IPOs or secondary exits.

“This is not just about funding. It’s about scaling faster with the right partner,” EMT Invest states in its approach document.

Together, EMT 2.0 and EMT Invest reflect EaseMyTrip’s long-term strategy to strengthen its position in the competitive travel-tech and consumer services landscape.

By focusing on hotels, lifestyle services, and strategic partnerships, the company is positioning itself for sustained growth beyond its traditional flight-booking roots.

“By expanding across profitable verticals and acquiring established businesses, EaseMyTrip is creating a resilient ecosystem that gives customers more reasons to engage with us while delivering stronger value to partners and shareholders,” he posted.

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