Talking about film industries, it is safe to say that South Indian Cinema is booming. According to a survey released by the Confederation of Indian Industry (CII), Southern region here on Wednesday, the South Indian film industry’s annual revenues have nearly quadruple to over 7,000 crore in 2022, accounting for 52% of the industry’s total earnings.
Blockbusters like RRR, KGF Chapter 2, and Kantara contributed to the South Indian film industry’s 96 percent rise in 2022. According to the CII study South India: Setting Benchmarks for the Nation in Media & Entertainment, the sector generated revenue of Rs 7,836 crore last year, up from Rs 3,988 crore in 2021, mainly to expansion in more south language film industries, including Kannada and Malayalam in addition to Tamil and Telugu.
According to the research Kannada films like, KGF: Chapter 2 and Kantara redefined the market reach of Kannada cinema emerging as box office giants. On the other hand, “Malayalam cinema developed strongly in both home and foreign theatrical markets, which enabled it reach an overall growth of 71 percent in 2022. Tamil film had two back-to-back commercial successes with Vikram and Ponniyin Selvan 1, while Telugu cinema had a blockbuster like RRR that made over Rs 1,200 crore at the box office. The South Indian film business was able to see unprecedented growth as a result of the four regional sectors’ extraordinary development rates, it was stated.
Tamil cinema made up 38 percent of the Southern region’s revenue in 2022, followed by Telugu cinema (32%), Kannada cinema (20%), and Malayalam cinema ( 10%). Due to the pan-Indian success of two of their films, KGF-2 and Kantara, Kannada cinema saw significant growth throughout the year. The Southern region, which has four language film industries, provided 52% of the anticipated Rs 15,000 crore in overall industry earnings for India.
Speaking of, South Indian film industry will continue to witness growth in 2023 as well. As per the report, the Rs 7,800 crore figure might soar if the sector has one or two significant pan-India hits. However, it is currently safe to expect that the size of the industry will remain the same in 2023.
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