Prime Minister Narendra Modi extended his warm greetings on the auspicious occasion of Ashadhi Bij, particularly addressing the Kutchi community in India and around the world.
The festival, which falls on the second day of the bright fortnight of Ashadha month, is celebrated with devotion in Gujarat’s Kutch district to mark the onset of the monsoon and a new agricultural cycle.
Taking to social media, the Prime Minister posted on X, “Best wishes, especially to the Kutchi community all around the world, on the special occasion of Ashadhi Bij. May the year ahead bring peace, prosperity and wonderful health for everyone.”
Best wishes, especially to the Kutchi community all around the world, on the special occasion of Ashadhi Bij. May the year ahead bring peace, prosperity and wonderful health for everyone.
— Narendra Modi (@narendramodi) June 27, 2025
Cultural significance in Kutch
Ashadhi Bij holds deep cultural and religious importance in the arid yet vibrant Kutch region.
For generations, the festival has symbolised hope, abundance, and resilience, as communities come together to pray for rainfall, agricultural bounty, and the well-being of families.
Communities across the district observe the day with traditional rituals, folk performances, and community gatherings.
The Kutchi community, which hails from Gujarat’s Kutch region, proudly showcases its entrepreneurial spirit and cultural richness.
Kutch is home to diverse ethnic groups, including Kutchi Patels, Lohanas, Memons, Jains, Sindhis, and Rabaris, all contributing to the region’s unique social fabric.
Known for its craftsmanship in embroidery, mirror work, and textiles like Bandhani and Ajrakh, the region has garnered global recognition in fashion and design circles.
A global community
Beyond India, the Kutchi diaspora has established vibrant communities in over 40 countries.
In East Africa—especially Kenya and Uganda—the community was instrumental in economic development during the 19th and 20th centuries.
In the UK, cities like London and Leicester have thriving Kutchi populations that maintain strong cultural links through temples, community halls, and educational projects.
The Kutchi community continues to be a vital force in business, from maritime trade to modern industries like salt production, ceramics, dairy, and tourism.
Their influence is especially strong in Gujarat’s economy, with towns like Morbi and Bhuj serving as industrial and cultural hubs.
Prime Minister Modi’s message highlights the enduring connection between India and its global diaspora.
Organisations such as the Kutchi Leva Patel Samaj (KLPS), Kutchi Memon Welfare Trust, and the Kutchhi Visha Oswal Jain Mahajan not only preserve traditions but also engage in charitable and developmental work across continents.
By acknowledging Ashadhi Bij, PM Modi reaffirmed the government’s recognition of India’s diverse communities and their role in shaping the nation’s inclusive cultural identity.
Also Read: PM Modi & Leaders Extend Warm Wishes As Rath Yatra Begins In Puri
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