India’s coffee landscape is undergoing a transformation as consumers shift from instant coffee to specialty brews and advanced home brewing methods.
Experts point to factors such as rising disposable incomes, global exposure, and changing taste preferences as key drivers behind this trend.
Rising Demand For Specialty Coffee
Urban consumers are increasingly turning to high-quality, single-origin beans and artisanal brewing techniques. Coffee experts note that people are seeking more control over the brewing process, emphasizing flavor and freshness.
“Consumers now prefer to be more hands-on, ensuring the quality of their brew and experimenting with various flavors,” said a coffee industry expert.
Home Brewing Machines Gain Popularity In Metro Cities
The demand for home coffee machines is also growing, particularly in metropolitan cities. Compact, fully automated machines that replicate café-style beverages are gaining traction.
According to the Costar Cosmo team, “Consumers are now willing to invest in sophisticated brewing equipment that delivers café-quality coffee at home without requiring professional skills.”
Gen Z And Influence Of Cultural Diversity
A recent report by Mintel found that 73% of coffee consumers believe that cultural diversity enhances the credibility of coffee brands.
Experts also observe that Gen Z consumers are more likely to trust collective knowledge from communities over individual endorsements, further shaping coffee consumption trends in the country.
India’s coffee industry is shifting toward a more refined, quality-driven culture as consumers invest in both premium beans and brewing equipment to elevate their coffee experiences.
Also Read: India’s Tea Exports Reach $900 Million: South India Leads The Way
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