In a strategic move aimed at reconnecting with their audience, Prince Harry and Meghan Markle have quietly reclaimed their royal titles in a new rebranding effort. After two years of endorsing Archwell, the couple has decided to part ways with the brand and launch a new website to engage with their supporters.
Their website, formerly known as Archwell, will now bear the name sussex.com, deriving from the British town associated with their royal titles. Upon visiting the website, visitors are greeted with the official title: “Office of Prince Harry and Meghan Markle – Duke and Duchess of Sussex.” Notably, both bios refer to their children as “Prince Archie and Princess Lilibet,” despite Harry and Meghan stepping down as senior members of the royal family in 2020.
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Meghan Markle’s new bio, titled The Duchess of Sussex, emphasizes the couple’s commitment to sharing more personal updates with fans. Meghan stated, “Our lifelong advocacy for women and girls remains a constant thread in our humanitarian and business ventures,” highlighting her dedication to feminist ideals and gender equity.
Prince Harry’s new bio, titled The Duke of Sussex, echoes this sentiment, emphasizing his dedication to causes that bring about lasting change. However, Prince Harry’s bio notably omits mention of his royal lineage and the United Kingdom.
According to statements issued, by embracing “The Office of Prince Harry & Meghan, The Duke & Duchess of Sussex,” the couple aims to showcase their passions and endeavors, asserting their identities beyond traditional royal responsibilities.
However, the news has not been received positively by all, with some netizens quick to rebuke the couple. One reader commented, “Prince Harry and Meghan’s biographies are immaculate! Come on,” while another expressed skepticism, claiming, “This signifies their Hollywood failure and inability to succeed in their numerous business ventures. So they are falling back on the only thing they know to do and what can make them any money, trading off their royal titles. This is pathetic and demonstrates, yet again, why the titles must be removed.”
