Twitter Logo to be X
Since the very day he has become the owner of Twitter, Elon Musk is on a really strong drive to actually change the social media app completely. Now, another update is going to be there in the platform. This is going to be huge. Musk this time is planning to make alterations with the Twitter logo that is its pet ‘Blue Bird’. This is actually the bird from where the word Tweet derives. The logo will change from the ‘Blue Bird’ to ‘X’.
Musk’s Mission to Transform Twitter is not just about Twitter logo
The most significant adjustment Musk has likely made since the takeover is Twitter Blue. Musk replaced the blue badge used for legacy verification with a mechanism that requires payment. An enormous uproar followed the decision, with some citing security concerns and others lamenting the loss of their blue badge.
Then, Twitter started using gold and silver ticks to represent brands and public individuals, respectively. The microblogging site began distributing blue ticks to celebrities using the platform to attest that they were not fakes earlier this year in one of its frequent U-turns.
The decision by Musk to reinstate numerous well-known accounts that had been suspended by the previous Twitter leadership also caused uproar. Rapper Ye (Kanye West), who is suspected of disseminating anti-Semitic content, influencer Andrew Tate, who is currently detained in Romania on suspicion of trafficking in persons, and former US president Donald Trump, who is accused of inciting riots on Capitol Hill, were among them.
Musk also came under fire for firing thousands of people from Twitter soon after the takeover. In an effort to decrease costs, over half of its staff were let go. Employees received an ultimatum from the Twitter CEO in a mail, which stated that they would “need to be extremely hardcore” and that only “exceptional performance” would qualify as passing.
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50 percent drop in Ad revenue of Twitter
Twitter’s advertising business largely fell apart in the midst of the significant changes on the platforms and inside its offices. Musk said earlier this month that Twitter’s ad revenue has decreased by close to 50%. Even before the takeover, the microblogging service was having issues, and its popularity and influence were not translating into money. According to Musk, the decline in ad revenue and high debt burden are the key reasons why Twitter’s cash flow is still negative.
Musk has introduced payments and commerce over the platform in an effort to find new sources of income. Musk has stated that as part of his plan for a “everything app” that serves as a social media platform and a means of payment, he wants Twitter to provide services like peer-to-peer transactions.
