Bharat Express

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Apple led the Indian smartphone market with a 23% share in supply value, while Vivo topped in volumes for 2024, as per Counterpoint Research.

Apple has reached a significant milestone in India, entering the top five smartphone brands for the first time since launching iPhones.

India's smartphone market, likely to surpass $50 billion in value this year, is on track to see exports reach $20 billion in FY25, largely driven by 'Made in India' Apple iPhones.

The surge came as part of the government’s production-linked incentive (PLI) scheme. Apple produced $10 billion worth of iPhones in the first seven months of FY25, exporting $7 billion, the highest on record.