International professional badminton brand KUMPOO has officially launched in India during the World Badminton Championships 2026 in New Delhi, marking its entry into one of the sport’s fastest-growing markets.
The championship is being held from August 17 to 23, bringing leading players, fans and badminton enthusiasts to the capital.
KUMPOO has set up a dedicated experience stall at the championship, allowing visitors to explore its range of professional badminton products, including rackets, footwear, apparel, strings, shuttlecocks and accessories.
The showcase gives badminton enthusiasts an opportunity to interact with the brand’s team and experience its products.
The India launch marks a new chapter for KUMPOO as it seeks to build a stronger connection with the country’s badminton community.
The brand, however, aims to reach players across levels, from young enthusiasts and beginners to competitive and professional athletes.
Founded in 2001, KUMPOO has spent 25 years developing products focused on innovation, performance and technology. Its portfolio includes badminton rackets, shoes, apparel, strings, shuttlecocks, accessories and professional court equipment, along with products for tennis and pickleball.
KUMPOO has built associations with professional players, teams and badminton competitions across international markets while continuing to invest in research, manufacturing and product development.
Its philosophy, ‘Take the Challenge’, encourages athletes to push their limits and embrace competition.
India represents an important market for the brand, with a passionate badminton fan base, a growing network of academies and clubs, and rising participation among young players.
KUMPOO aims to connect with India’s players, coaches and badminton communities. Its World Badminton Championships debut marks the start of its journey to expand across the country and support the sport’s growth.
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