Global Brands Tap IPL’s Commercial Power As Advertising Revenues Surge

Cricket in India has evolved from a passionate pastime to a major commercial platform, with global businesses increasingly turning to the Indian Premier League (IPL) to tap into the country’s growing high-consumption market.

The tournament’s record-breaking viewership has made it a preferred choice for international advertisers seeking visibility in the region.

Projected Advertising Revenues For IPL 2025

For IPL 2025, advertising revenues are projected to touch Rs 6,000 – Rs 7,000 crore, driven by spending across television, digital platforms, team sponsorships, and on-ground branding.

Global brands are making significant investments in JioStar’s cricket broadcast and digital ecosystem.

Among the latest entrants to the IPL’s advertising lineup are UAE-based Danube Properties and Lattafa Perfumes.

Their participation reflects a shift in international marketing strategies, with the IPL now seen as a key avenue to access India’s premium consumer base.

Danube Properties has partnered with Star Sports as a ‘Co-Powered By’ sponsor, while Lattafa Perfumes has become the first international retail brand to advertise on JioStar’s cricket coverage.

The move highlights the IPL’s growing stature as a business magnet for companies looking to deepen their presence in India.

Rizwan Sajan, Founder and Chairman of Danube Group, stated, “India is one of the biggest markets for Danube Properties. There isn’t a better medium than the TATA IPL on Star Sports to maximize our reach during a key investment cycle.”

The brand is targeting affluent Indian and NRI investors — a group that becomes especially active during the IPL season.

Sajan noted that this partnership plays a major role in driving real estate interest in Dubai.

JioStar’s cricket platform has seen a notable increase in global tie-ups over recent seasons.

Major airlines such as Emirates, Etihad, Turkish Airlines, and Qatar Airways, along with tourism boards from Saudi Arabia and Malaysia, have leveraged the IPL’s scale to promote premium services.

IPL’s Brand Value & Franchise Growth

The IPL’s brand value now stands at $12 billion, with franchises like Chennai Super Kings, Mumbai Indians, Royal Challengers Bengaluru, and Kolkata Knight Riders each valued at over $100 million.

A TAM Sports report revealed that ad volumes during the first 13 matches of IPL 2025 rose 12% year-over-year.

Advertising categories went up 13%, featuring over 50 segments and a 31% spike in advertiser count, crossing 65.

Ishan Chatterjee, Chief Business Officer – Sports Revenue, SMB & Creator at JioStar noted, “Cricket in India is no longer just a national obsession — it’s a global advertising stage. These partnerships are driving real outcomes – from lead generation to brand loyalty – in one of the world’s most dynamic markets.”

According to JioStar, India has over 800 million sports viewers, most of them digitally engaged and between the ages of 25 and 45. Growing spending power in Tier 1 and Tier 2 cities is making these areas increasingly attractive to international advertisers.

With IPL matches drawing consistent audiences across both TV and digital, the tournament remains one of the most effective windows for high-impact advertising in India’s competitive market.

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