Tata Group has bagged the title sponsorship of the Indian Premier League (IPL) for 2024-28 for a “record-breaking” $300 million. Backed by celebrity franchise owners and featuring the best players in international cricket, IPL has become the world’s richest T20 tournament with an estimated brand value of $8.4 billion. It has been a cash cow for the Indian Cricket Board (BCCI) with the 10-team league’s 2023-27 media rights fetching $6.2 billion.
Tata Group bagged title sponsorship of IPL for 2024-28 for “record-breaking” $300 million
January 20, 2024
