The New Year 2025 brings the newest demographic population with it, Generation Beta. After Gen Z and Gen Alpha, here’s Gen Beta to make its entrance into the world. The term Gen Beta will describe kids born between 2025 and around 2039.
This group of people will comprise rapid technological advancements and societal changes. With this, Gen Beta has unique characteristics, where that will have longevity. They will grow up in an era characterised by unprecedented technological integration into daily life.
As per social researcher McCrindle’s blog post, “While Generation Alpha has experienced the rise of smart technology and artificial intelligence, Generation Beta will live in an era where AI and automation are fully embedded in everyday life from education and workplaces to healthcare and entertainment.”
The coming generation will showcase these key insights:
Use of AI: It is believed that the coming generation, Gen Beta will make optimum utilisation of artificial intelligence and smart devices. It would possibly integrate these tools into their daily routines.
Social Media: The Gen Beta may use social media in different and unique ways. For the earlier generation, the use of social media has been a defining feature.
Post-Pandemic Generation: The coming generation will be born and grow up in a post-pandemic world, free from the direct impact of school closures and social isolation that shaped earlier generations.
Societal Changes: As per the Demographic and futurist Mark McCrindle, Gen Beta will inherit a world grappling with major societal challenges.
Bring Business Changes: As per the generational researcher Jason Dorsey, Generation Beta will start their lives much differently than their Gen Alpha counterparts. The children of younger millennials and older Gen Zers, will be born into a completely post-pandemic world. Many of them will live to see the 22nd century.
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