On Wednesday, Prime Minister Narendra Modi encouraged citizens to take part in the ongoing e-auction of mementos and presents he has received in recent months.
In a message on the social media platform, he said that the money raised would support the Namami Gange programme.
Taking to X, PM Modi posted, “Over the past few days, the online auction for the various gifts I have received during my different programmes has been underway. The auction includes very interesting works which illustrate the culture and creativity of India. The proceeds from the auction will go towards Namami Gange. Do take part in the auction.”
Over the past few days, the online auction for the various gifts I have received during my different programmes has been underway. The auction includes very interesting works which illustrate the culture and creativity of India. The proceeds from the auction will go towards… pic.twitter.com/ONOq88XOXZ
— Narendra Modi (@narendramodi) September 24, 2025
The auction began on 17 September, coinciding with his 75th birthday, and will run until 2 October, during the period marked as ‘Seva Pakhwada’ for public service.
Union Culture and Tourism Minister Gajendra Singh Shekhawat said that over 1,300 items were listed, including paintings, idols, artefacts, sculptures, and sports memorabilia.
All items are available for viewing and bidding on the government’s auction portal, www.pmmementos.gov.in, which requires buyers to register before participating.
A key feature this year is the inclusion of sporting memorabilia presented by India’s para-athletes from the Paris Paralympics 2024, seen as symbols of resilience and sporting excellence.
According to the Culture Ministry, “All the proceeds from the e-auction will go to the Namami Gange project, the government’s flagship initiative for the rejuvenation, conservation, and protection of the Ganga and its ecosystem.”
The first edition of the auction took place in January 2019. Since then, thousands of unique gifts given to the Prime Minister have gone on auction, raising more than Rs 50 crore for the river conservation project.
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