CMD Upendrra Rai unveiled major expansion plans for the Bharat Express News Network during the Bharat Express Mega Conclave 2026 held in Delhi.
Addressing media professionals and industry leaders, he announced the launch of two new specialised television channels. The upcoming channels will be Gen-Z and Bharat Express Bazaar.
CMD Rai explained that the Gen-Z channel will focus on young audiences and emerging digital culture. It will highlight youth aspirations, innovation and social transformation shaping modern India.
The second channel, Bharat Express Bazaar, will concentrate on business and economic affairs.
Bharat Express CMD said the channel will provide detailed coverage of markets, entrepreneurship, industry trends and financial developments.
The initiative aims to offer viewers deeper insight into the evolving commercial landscape.
CMD Upendrra Rai stated that media organisations must evolve with changing audience preferences. He emphasised that specialised platforms allow networks to deliver targeted and high-quality information to viewers.
During the conclave, CMD Upendrra Rai also announced the revival of the Sahara News Network. The network once held a strong presence in Indian television journalism.
Bharat Express CMD said efforts are underway to restore its legacy and credibility in the news industry. He noted that the revival will focus on responsible journalism and credible reporting.
CMD Upendrra Rai added that the initiative reflects a commitment to strengthening the standards of Indian news broadcasting.
The Bharat Express Mega Conclave also served as a platform to discuss the future of media and communication.
Bharat Express CMD emphasised the need for innovation, technological integration and credible storytelling in contemporary journalism. He further stated that young audiences now demand dynamic and reliable information platforms.
Dedicated channels such as Gen-Z and Bharat Express Bazaar aim to meet these expectations.
Industry observers believe the announcement marks an important milestone for the Bharat Express News Network.
The launch of new channels and the revival of Sahara News indicate an ambitious expansion strategy.
CMD Upendrra Rai concluded that the network will continue to innovate while maintaining its commitment to responsible journalism and national development narratives.
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