Sanjay Dutt
Sanjay Dutt’s history is known to all through a biopic made on him ‘Sanju’. The famous actor was a drug addict and used to consume alcohol as well. Now, Sanjay Dutt invested in an alcobev startup Cartel & Bros. However, the amount of investment is still unknown. According to executives at the newly established company, the startup plans to import and distribute a variety of alcoholic beverage brands into India.
What is Cartel & Bros
According to executives at the newly established company, the startup plans to import and distribute a variety of alcoholic beverage brands into India.
According to the report, Cartel & Bros has established a factory in Scotland and the start-up will price the goods so that a bigger audience may afford them. Commenting on the pricing, Sani said, “Yes it is a regulated market, but regulations exist in every business. India is a young country where consumers are willing to experiment.”
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Sanjay Dutt is not the only one to become an investor
The change occurs when India becomes one of the markets for alcohol with the quickest rate of growth. According to data from the Scotch Whisky Association (SWA), the nation has eclipsed France in the race with a 60% increase in the imports of alcoholic beverages in 2022.
Actors and athletes from India frequently invest in start-up businesses. Such occurrences were common in the Indian startup scene in the past.
The Hyderabad-based AZAD Engineering, which provides technical solutions for international OEMs in the renewable energy, aerospace, defence, oil & gas, and SPS industries, received an unknown amount of investment from former Indian cricketer Sachin Tendulkar in May.
In April, Akshay Kumar and Virender Sehwag invested an undisclosed amount in Two Brothers Organic Farm. In addition, Akshay Kumar was also reported to join the men’s personal care industry with The Good Glamm Group. As part of the deal, both Kumar and the startup would launch a D2C personal care brand for men, and invest capital and will work together to scale the business.
Also, in March this year, actress Samantha Prabhu invested an undisclosed amount in D2C superfoods startup Nourish You.
