Start Of New Era: First Time In 60 Years, Nokia Changes Its Logo, Drops Down Iconic Blue Colour

The Finnish multinational telecommunications company, Nokia has decided to change its logo for the very first time in almost 60 years. On Sunday, the CEO of Nokia, Pekka Lundmark launched the brand new logo.

Moreover, the company has also announced a master plan in order to change its brand identity. It is said that the upcoming development will aim to focus on the company’s growth as a priority.

Nokia’s new logo: Details

Taking notes of the design of the new logo, comprises five different shapes forming the company’s name ‘NOKIA.’

The company has ditched its iconic blue colour with some variant look. Now there’s a range of colours depending on the use, which specifies no colour scheme is assigned.

‘We are a business technology company’

Speaking to the media, CEO Lundmark said, “There was the association to smartphones and nowadays we are a business technology company.”

The chief executive was speaking ahead of a business update by the company on the eve of the annual Mobile World Congress (MWC) which opens in Barcelona on Monday and runs until March 2.

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Three stage strategy

Mr Lundmark has set out a strategy with three stages: reset, accelerate and scale, after taking over the top position at the struggling company in 2020,

With the reset stage now complete, CEO Lundmark said that the second stage is beginning.

The company still aims to grow its service provider business, where it sells equipment to telecom companies, however, its main focus is now to sell gear to other businesses.

Further, he said, “We had very good 21% growth last year in enterprise, which is currently about 8% of our sales, (or) 2 billion euros ($2.11 billion) roughly.” “We want to take that to double digits as quickly as possible,” the CEO added.

Major technology firms have been partnering with telecom gear makers such as Nokia to sell private 5G networks and gears for automated factories to customers, mostly in the manufacturing sector.

The Finnish company has also planned to review the growth path of its different businesses and consider alternatives, including divestment.