GST 2.0 Triggers Historic Car Sales Surge On Navratri’s Opening Day

India’s automotive industry reached a record moment on September 22, 2025. The first day of Navratri recorded the recently introduced GST 2.0 regulations, which spurred massive purchasing in the automotive industry.

Showrooms across the country saw a huge customer influx, generating landmark sales figures and establishing new sector standards.

Maruti Suzuki, the nation’s leading carmaker, achieved a record single-day performance in its 35-year history.

Meanwhile, logging almost 80,000 customer interactions and about 30,000 vehicle handovers.

Compact models, including Alto K10, Celerio and Wagon R, saw discounts up to ₹1.29 lakh.

Furthermore, popular mid-range vehicles like Swift, Dzire and Baleno were marked down by nearly ₹1.3 lakh.

The sale, meanwhile fueling large crowds at dealerships as festivities began.

Hyundai Motor India also enjoyed one of its strongest days in recent memory, registering around 11,000 dealer billings.

The company reduced prices across its popular lineup, covering the Grand i10 Nios, Aura, Exter, i20, Venue, Verna, Creta, Alcazar and Tucson, with benefits ranging from ₹73,808 to as high as ₹2.4 lakh.

Tata Motors capitalised on the momentum as well, offering benefits of up to ₹2 lakh on the Nexon, Punch, Tiago, Altroz and Harrier.

Furthermore, Tata Motors celebrates Navratri Day 1 with 10,000 vehicle handovers and over 25,000 customer queries.

Paired with GST reductions, these perks made Tata cars especially enticing for middle-income households seeking upgrades during Navratri festivities.

Showrooms across prominent urban areas observed a sharp increase in customer visits and order placements.

According to FADA, September’s vehicle sales could increase by nearly 40 per cent compared to August, thanks to both festive enthusiasm and reduced taxation.

Industry observers, however, cautioned that a fraction of the surge might reflect completion of pending deliveries instead of entirely new purchases.

They underscored the importance of transparent disclosure to gauge real long-term growth. The dual impact of tax incentives and festive season demand boosted footfalls at dealerships nationwide.

In effect, GST 2.0’s implementation, coinciding with Navratri, has injected fresh energy into the Indian auto sector. If this demand pattern continues, the industry appears well-positioned for a strong performance in the coming financial year.

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