Business

Find Out Viewership Performance of Viacom18 and Disney Hotstar As They Broadcast IPL For The First Time

The world’s richest cricket league, the Indian Premier League (IPL), has kicked off successfully. Just like always, this time too, the well-written Virat Kohli innings and enormous sixes hit by MS Dhoni are keeping people on the edge of their seats. However, this season’s IPL  has undergone three rule changes.  The most prominent change for the tournament is the way it is aired for the same audience on various platforms by various businesses.

It is the first time that Disney Star and Mukesh Ambani’s Viacom18 are broadcasting the matches on television and digital networks. Both companies had to shell out a sizable sum of money in order to acquire the transmission rights. As a result, they created fierce competition between broadcast television and online streaming to determine which format cricket fans favour.

Jio Cinema and Disney Star’s Viewership

 

According to Viacom18, a joint venture between Reliance Industries and Paramount Global, JioCinema, the official digital streaming partner of the IPL, clocked over 147 crore video views. It set a milestone for the highest opening weekend for the competition on digital platforms.

However, 147 crore views on a video do not mean 147 crore viewers. Karan Taurani, senior vice president and media analyst at Elara Capital, explained, “If there are 15-to-18 crore viewers and they have logged in and out nine times, you will get the number around 147 crore video views.”

Jio mentioned that the season’s opening clash between MS Dhoni’s Chennai Super Kings and Hardik Pandya’s Gujarat Titans obtained peak concurrency. However, the season didn’t get off to a smooth start as fans complained on social media about the app’s crashes, buffering problems, and audio feed loss for two consecutive matches, including the opener between Gujarat Titans and Chennai Super Kings.

Meanwhile, Walt Disney & Co-owned Star Sports, the official television broadcaster of the Indian Premier League witnessed a 47% on-year jump in consumption for the opening match, said the broadcaster. Furthermore, its TV rating surged 29%.

The broadcaster reported consumption of 870 crore minutes on TV in total for the March 31 encounter between Gujarat Titans and Chennai Super Kings. On the first day, 14 crore people watched the live broadcast, which included 13 crore people watching the inaugural ceremony.

Also Read: US Concerned Over Drug-Resistant Bacteria Linked To Indian Eye Drops

 

 

 

 

 

 

 

 

 

 

Malika Sahni

Recent Posts

Maha Kumbh 2025: Yogi Government’s Strategic Coordination Ensures Timely Preparations

For Maha Kumbh 2025, preparations are in full swing as authorities work to ensure all…

7 hours ago

In Special Gesture, Kuwait’s Prime Minister Sees-Off PM Modi At Airport After Conclusion Of Historic Visit

Prime Minister Narendra Modi wrapped up his two-day visit to Kuwait on Sunday evening. In…

8 hours ago

Maha Kumbh 2025: Shri Panchdashnam Aawahan Akhara Makes Grand Entry Into Maha Kumbh City

Maha Kumbh 2025 with preparations for the Maha Sammelan are in full swing as 13…

9 hours ago

India’s Unifying Initiative: MRM Declares Bhagwat’s Message As The Foundation Of National Unity

The MRM strongly endorsed Rashtriya Swayamsevak Sangh (RSS) chief Mohan Bhagwat’s statement on temple-mosque disputes.…

9 hours ago

Maha Kumbh-2025: Prayagraj Mela Authority Deploys Advanced Sanitation Technology

For Maha Kumbh-2025, the Prayagraj Mela Authority has made extensive preparations to provide a clean…

10 hours ago

PM Narendra Modi To Attend Christmas Celebrations At CBCI In New Delhi

Prime Minister Narendra Modi is all set to attend the Christmas celebrations at CBCI Centre…

11 hours ago