Ajio, owned by Reliance, introduces Ajiogram to support Indian fashion businesses, Specifics

Ajiogram, a D2C-focused interactive e-commerce platform, was launched on Thursday by Reliance Industries Limited (RIL)-owned fashion e-tailer Ajio. The platform’s mission is to “empower Indian fashion startups that are challenging the norm with their vision and innovative products.”

In contrast to the status quo, companies receive greater visibility with an immersive discovery experience to highlight their variety of styles thanks to Ajiogram’s distinctive brand-centric strategy, according to a statement from Ajio.

Everything you need know about Ajiogram

1.) The Ajio app allows you to effortlessly move between stores to access the platform. Additionally, according to Vineeth Nair, CEO of Ajio, the Reliance-owned e-tailer hopes to “empower” the next 100 fashion entrepreneurs to come out of the nation with this project.

2.) Nair went on to say that the “Indian D2C revolution” has allowed domestic firms to flourish over the last several years, and that Ajiogram will serve as a platform for them.

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3.) The firm hopes to bring on 200 carefully selected domestic companies by 2024, giving customers a broad selection of options, including streetwear, quick, artisanal, minimalistic, silent luxury, slow, and sustainable fashion.

4. Several brands have already worked with the site, such as Supervek, Urban Monkey, Quirksmith, KRA Life, Cecil, Truser, Fancypants, Monks of Method, Crafts and Glory, and Creatures of Habit.

(5.) To assist D2C brands in scaling and achieving their targeted revenue growth, Ajio will provide its unwavering assistance.