Adobe Strengthens Focus On India; Adds Major Clients & Expands Operations

Adobe is deepening its investment in India, as the country gains prominence in the software giant’s global strategy, according to a report by The Economic Times.

The company continues to add major Indian corporations to its client base, highlighting the country’s growing relevance in Adobe’s international business.

“In Adobe, India is declared as a growth-focused market in our international business. And we have been supporting that by growing well in recent years which makes it a great time for Adobe to look at India as an important market,” Prativa Mohapatra, Managing Director of Adobe India told The Economic Times.

She made the remarks during the three-day Adobe Summit held in Las Vegas.

“We are growing well with big customers including Air India, Maruti, IndiGo, Hero Motors, HDFC, and ICICI doing business with us,” Mohapatra asserted, as quoted by The Economic Times.

Startups in India – particularly consumer-facing ones – are also turning to Adobe’s suite of tools to build their digital presence.

“We do have a good equation with tech startups,” Mohapatra noted.

According to The Economic Times, Adobe has had a presence in India for over 20 years, developing products for global markets from its Indian centres.

“We have three product categories – document cloud, creative cloud, and digital experience cloud. In all three product categories, we have a strong presence of engineers and developers in India,” she said.

Adobe’s India operations include creative work, core development, and cloud services.

The company’s strong focus on the country will remain a strategic priority, as reported by The Economic Times.

Adobe Eyes Noida & Bengaluru For Continued Expansion

Regarding future expansion, Adobe will continue to focus on Noida and Bengaluru.

“In Bengaluru, we added the second building last year. But you never know, India is growing. But right now, our strategy has been to grow in and around these cities,” she added.

She added that proximity to large cities helps ensure access to skilled professionals, including PhDs and researchers.

She also addressed the ongoing talent crunch in India’s tech sector.

“Every other large company is going after the same talent,” she said, pointing to rising demand for AI engineers, data scientists, designers, and prompt engineers.

Colleges are now integrating these roles into their curricula, she told The Economic Times.

Adobe reported a global revenue of $21.51 billion in FY24, marking an 11% growth, The Economic Times noted.

The Economic Times also mentioned that the reporting was done during the Adobe Summit in Las Vegas, attended by the writer on Adobe’s invitation.

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