As the 9th edition of the Adani Ahmedabad Marathon approaches, Adani Sportsline has announced a dynamic line-up of new partners for this year’s event, set to be held on November 30 at the scenic Sabarmati Riverfront.
The latest associations bring in lifestyle-driven, youthful brands aimed at enriching the experience for thousands of participants.
Organisers said the partnerships are crafted to enhance hydration, convenience, comfort and overall event vibrancy, reinforcing the marathon’s reputation as a celebration of Ahmedabad’s culture and community spirit.
Myntra Sneaker Club has joined as the Fashion Partner, introducing a strong style element to the running community through its curated sneaker platform. The collaboration highlights the growing intersection between fitness, fashion and urban culture.
Flipkart Minutes and Welspun Sintex have come aboard as Associate Partners. Flipkart Minutes, the platform’s instant commerce service, will ensure quick delivery of race-day essentials, offering runners last-minute convenience.
Welspun Sintex, long recognised for its liquid storage solutions, strengthens the event’s focus on participant comfort and reliability.
BMW Gallops Autohaus has signed a two-year agreement as the Luxury Mobility Partner. BMW vehicles will serve as the official lead cars during the race, adding a premium touch while showcasing the brand’s performance and design excellence.
Representatives from BMW said the partnership aims to encourage healthier lifestyles and foster community engagement while supporting a noble cause.
Hydration and Style Take Centre Stage
Bisleri, India’s leading packaged drinking water brand, has partnered as the Hydration Partner for a three-year term, ensuring reliable hydration support throughout the event.
The organisers also unveiled the official marathon jersey at Palladium Mall, designed by award-winning creative Aaquib Wani. The jersey reflects the marathon’s energetic identity and the city’s vibrant spirit.
Speaking about the new collaborations, Sanjay Adesara, Chief Business Officer at Adani Sportsline, said the marathon has evolved into a city-wide festival that celebrates individuality and fitness. He added that the addition of new-age brands has injected fresh dynamism into the event.
Representatives from Flipkart Minutes and BMW Gallops Autohaus echoed this sentiment, emphasising the marathon’s role in honouring the Indian Armed Forces and building strong community connections.
The Adani Ahmedabad Marathon returns on November 30, continuing its commitment to the Run4OurSoldiers cause while inspiring a more active and inclusive running culture across the city.
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