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Sheru Aangrish, founder of the Sheru Classic fitness and bodybuilding platform, has joined Mussoorie Super Kings as the franchise’s Brand Ambassador ahead of the upcoming Uttarakhand Premier League season.
The partnership is aimed at expanding the team’s presence beyond cricket and strengthening its engagement with young people and fitness enthusiasts across Uttarakhand.
Mussoorie Super Kings, owned by Arun Kumar and Vikash Rawat, plans to combine competitive cricket with grassroots development and wider fan engagement.
The franchise is looking to identify and support emerging players from the state.
Sheru Aangrish brings experience from the sports marketing and fitness sectors through his work with Sheru Classic, which has developed into a prominent bodybuilding and fitness platform in Asia.
Welcoming the association, Sheru Aangrish said the Uttarakhand Premier League could create fresh opportunities for emerging sporting talent. He added that he wanted to contribute to the franchise while encouraging a stronger sporting culture in the state.
Co-owner Arun Kumar described the appointment as an important step in building the franchise’s long-term identity. He said Sheru Aangrish’s experience in developing sports properties and reaching large audiences would support the team’s growth.
Vikash Rawat said the partnership would help Mussoorie Super Kings connect with a wider audience, particularly young people and fitness followers. He added that the franchise wanted to represent Uttarakhand’s sporting aspirations while creating stronger ties with supporters.
The team has, however, set its sights on developing local cricketing talent, improving the match-day experience for fans and establishing itself as a professionally managed franchise.
The association with Sheru Aangrish gives Mussoorie Super Kings an additional platform to connect cricket with the wider sports and fitness community as the franchise prepares for the new UPL season.
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