Tata Group has bagged the title sponsorship of the Indian Premier League (IPL) for 2024-28 for a “record-breaking” $300 million. Backed by celebrity franchise owners and featuring the best players in international cricket, IPL has become the world’s richest T20 tournament with an estimated brand value of $8.4 billion. It has been a cash cow for the Indian Cricket Board (BCCI) with the 10-team league’s 2023-27 media rights fetching $6.2 billion.
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