The fourth Uttar Pradesh International Trade Show (UPITS 2026) will run from September 25 to 29 at India Expo Centre & Mart, bringing manufacturers, exporters, investors and buyers together to strengthen the state’s access to domestic and international markets.
The Uttar Pradesh government and India Exposition Mart Ltd are jointly organising the event.
Organisers expect more than 2,400 exhibitors, over 550 international buyers from 85 countries and around five lakh visitors.
A media briefing on the show’s expanded programme was attended by state MSME Minister Bhupendra Chaudhary, senior government officials and India Exposition Mart Chairman Dr Rakesh Kumar.
Chaudhary said Union Home Minister Amit Shah and Chief Minister Yogi Adityanath would inaugurate the exhibition, while Defence Minister Rajnath Singh would attend the valedictory session. He said the platform would help the state’s more than 100 lakh MSME units access markets, attract investment and create jobs.
Austria, Japan, Russia, Singapore, Belarus and Vietnam will join as partner countries.
Organisers said international buyer registrations had come from 72 countries, with the Federation of Indian Export Organisations supporting outreach through a hosted buyer programme, matchmaking and business sessions.
The exhibition will feature sectors including agriculture, automobiles, defence, electronics, healthcare, textiles, tourism, food processing and renewable energy. It will present government initiatives and sectoral policies, while giving added prominence to One District, One Cuisine (ODOC) and the state’s culinary heritage.
The five-day event will include knowledge sessions on artificial intelligence, electronics manufacturing, digital trade, food processing and global trade agreements, alongside cultural programmes, live performances, awards and fashion shows.
A dedicated app will allow exhibitors and buyers to arrange meetings in advance.
The 2025 edition attracted 5,07,099 visitors and 2,228 exhibitors. Organisers reported more than 2,400 memoranda of understanding worth ₹1,882 crore and business enquiries exceeding ₹11,200 crore, providing a base for this year’s expanded ambitions.
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